Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Spring 2004

Volume 18, Issue 2

Pages 2–74

  1. Editorial Comment

    1. Top of page
    2. Editorial Comment
    3. Research Articles
    4. Marketplace
    1. Special thanks (page 2)

      Article first published online: 13 APR 2004 | DOI: 10.1002/dir.20007

    2. The practitioner's bottom line (pages 3–5)

      David Shepard

      Article first published online: 13 APR 2004 | DOI: 10.1002/dir.20008

  2. Research Articles

    1. Top of page
    2. Editorial Comment
    3. Research Articles
    4. Marketplace
    1. The evolving role of the Internet in marketing strategy: An exploratory study (pages 6–19)

      Fareena Sultan and Andrew J. Rohm

      Article first published online: 13 APR 2004 | DOI: 10.1002/dir.20003

    2. The elasticity of customer value to retention: The duration of a customer relationship (pages 20–31)

      Phillip E. Pfeifer and Paul W. Farris

      Article first published online: 13 APR 2004 | DOI: 10.1002/dir.20006

    3. Consumer adoption of wireless services: Discovering the rules, while playing the game (pages 51–61)

      Mirella Kleijnen, Ko de Ruyter and Martin Wetzels

      Article first published online: 13 APR 2004 | DOI: 10.1002/dir.20002

  3. Marketplace

    1. Top of page
    2. Editorial Comment
    3. Research Articles
    4. Marketplace

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