Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Summer 2004

Volume 18, Issue 3

Pages 2–86

  1. Editorial Comments

    1. Top of page
    2. Editorial Comments
    3. Research Articles
    4. Marketplace
    5. Case Study
    1. The practitioner's bottom line (pages 2–4)

      David Shepard

      Article first published online: 15 JUL 2004 | DOI: 10.1002/dir.20013

  2. Research Articles

    1. Top of page
    2. Editorial Comments
    3. Research Articles
    4. Marketplace
    5. Case Study
    1. Co-creation experiences: The next practice in value creation (pages 5–14)

      C. K. Prahalad and Venkat Ramaswamy

      Article first published online: 15 JUL 2004 | DOI: 10.1002/dir.20015

  3. Marketplace

    1. Top of page
    2. Editorial Comments
    3. Research Articles
    4. Marketplace
    5. Case Study
    1. Customer lifetime value approaches and best practice applications (pages 60–72)

      V. Kumar, Girish Ramani and Timothy Bohling

      Article first published online: 15 JUL 2004 | DOI: 10.1002/dir.20014

  4. Case Study

    1. Top of page
    2. Editorial Comments
    3. Research Articles
    4. Marketplace
    5. Case Study
    1. My virtual model: Virtual reality comes into fashion (pages 73–86)

      Jacques Nantel

      Article first published online: 15 JUL 2004 | DOI: 10.1002/dir.20012

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