Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Special Issue: Multichannel Marketing

Spring 2005

Volume 19, Issue 2

Pages 2–85

Issue edited by: Arvind Rangaswamy, Gerrit H. Van Bruggen

  1. Editorials

    1. Top of page
    2. Editorials
    3. Introduction
    4. Research Articles
    1. Interactive marketing goes multichannel (pages 2–3)

      Venkatesh Shankar and Russell S. Winer

      Article first published online: 29 MAR 2005 | DOI: 10.1002/dir.20038

    2. Special thanks (page 4)

      Article first published online: 29 MAR 2005 | DOI: 10.1002/dir.20039

  2. Introduction

    1. Top of page
    2. Editorials
    3. Introduction
    4. Research Articles
    1. Opportunities and challenges in multichannel marketing: An introduction to the special issue (pages 5–11)

      Arvind Rangaswamy and Gerrit H. Van Bruggen

      Article first published online: 29 MAR 2005 | DOI: 10.1002/dir.20037

  3. Research Articles

    1. Top of page
    2. Editorials
    3. Introduction
    4. Research Articles
    1. Consumers in a multichannel environment: Product utility, process utility, and channel choice (pages 12–30)

      Sridhar Balasubramanian, Rajagopal Raghunathan and Vijay Mahajan

      Article first published online: 29 MAR 2005 | DOI: 10.1002/dir.20032

    2. The effect of acquisition channels on customer loyalty and cross-buying (pages 31–43)

      Peter C. Verhoef and Bas Donkers

      Article first published online: 29 MAR 2005 | DOI: 10.1002/dir.20033

    3. Multichannel retailing: A case study of early experiences (pages 63–74)

      Ruby Roy Dholakia, Miao Zhao and Nikhilesh Dholakia

      Article first published online: 29 MAR 2005 | DOI: 10.1002/dir.20035

    4. Free riding and customer retention across retailers' channels (pages 75–85)

      Sebastian van Baal and Christian Dach

      Article first published online: 29 MAR 2005 | DOI: 10.1002/dir.20036

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