Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Winter 1987

Volume 1, Issue 1

Pages fmi–fmi, 1–80

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Acknowledgments
    5. Articles
    6. Software Review
    7. Review Books
    8. Abstracts
    9. News
    1. Masthead (page fmi)

      Article first published online: 7 AUG 2006 | DOI: 10.1002/dir.4000010101

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Acknowledgments
    5. Articles
    6. Software Review
    7. Review Books
    8. Abstracts
    9. News
    1. From the publisher (pages 1–4)

      Richard L. Montesi

      Article first published online: 7 AUG 2006 | DOI: 10.1002/dir.4000010102

    2. From the editor (pages 5–6)

      Don E. Schultz

      Article first published online: 7 AUG 2006 | DOI: 10.1002/dir.4000010103

  3. Acknowledgments

    1. Top of page
    2. Masthead
    3. Editorial
    4. Acknowledgments
    5. Articles
    6. Software Review
    7. Review Books
    8. Abstracts
    9. News
    1. Acknowledgments (page 6)

      Nancy Poore

      Article first published online: 7 AUG 2006 | DOI: 10.1002/dir.4000010104

  4. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Acknowledgments
    5. Articles
    6. Software Review
    7. Review Books
    8. Abstracts
    9. News
    1. Research opportunities in direct marketing (pages 7–14)

      Robert C. Blattberg

      Article first published online: 7 AUG 2006 | DOI: 10.1002/dir.4000010105

    2. Consumers' perceptions of direct marketing techniques (pages 38–49)

      Tamara S. Brezen, Martin P. Block and Don E. Schultz

      Article first published online: 7 AUG 2006 | DOI: 10.1002/dir.4000010109

    3. Direct response advertising as an element in the promotional mix (pages 50–56)

      Donald R. Self, Jerry J. Ingram, Robin S. McCullin and Roger McKinney

      Article first published online: 7 AUG 2006 | DOI: 10.1002/dir.4000010110

    4. Maximarketing: The concept and its implications (pages 65–75)

      Stan Rapp and Tom Collins

      Article first published online: 7 AUG 2006 | DOI: 10.1002/dir.4000010112

  5. Software Review

    1. Top of page
    2. Masthead
    3. Editorial
    4. Acknowledgments
    5. Articles
    6. Software Review
    7. Review Books
    8. Abstracts
    9. News
  6. Review Books

    1. Top of page
    2. Masthead
    3. Editorial
    4. Acknowledgments
    5. Articles
    6. Software Review
    7. Review Books
    8. Abstracts
    9. News
  7. Abstracts

    1. Top of page
    2. Masthead
    3. Editorial
    4. Acknowledgments
    5. Articles
    6. Software Review
    7. Review Books
    8. Abstracts
    9. News
    1. Abstracts (pages 77–79)

      Article first published online: 7 AUG 2006 | DOI: 10.1002/dir.4000010115

  8. News

    1. Top of page
    2. Masthead
    3. Editorial
    4. Acknowledgments
    5. Articles
    6. Software Review
    7. Review Books
    8. Abstracts
    9. News

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