Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Summer 1987

Volume 1, Issue 3

Pages fmi–fmi, 1–64

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. International
    6. Letter
    7. Review
    8. Abstracts
    1. Masthead (page fmi)

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000010301

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. International
    6. Letter
    7. Review
    8. Abstracts
    1. From the editor: On building a bridge (pages 3–4)

      Don E. Schultz

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000010303

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. International
    6. Letter
    7. Review
    8. Abstracts
    1. Using direct mail to bridge “knowledge gaps” in communication about health (pages 26–39)

      John R. Finnegan Jr., Barbara Loken and Beth Howard-Pitney

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000010306

  4. International

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. International
    6. Letter
    7. Review
    8. Abstracts
    1. Direct marketing thai style (pages 57–60)

      Merry Bateman

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000010309

  5. Letter

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. International
    6. Letter
    7. Review
    8. Abstracts
    1. Letters (page 61)

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000010310

  6. Review

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. International
    6. Letter
    7. Review
    8. Abstracts
  7. Abstracts

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. International
    6. Letter
    7. Review
    8. Abstracts
    1. Abstracts (pages 63–64)

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000010312

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