Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Autumn (Fall) 1987

Volume 1, Issue 4

Pages fmi–fmi, 1–74

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Book Review
    6. Abstracts
    1. Masthead (page fmi)

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000010401

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Book Review
    6. Abstracts
    1. From the foundation: A fertile field for academic research (pages 1–2)

      John D. Yeck

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000010402

    2. From the editor: Understanding academic research (pages 3–4)

      Don E. Schultz

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000010403

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Book Review
    6. Abstracts
    1. Setting the direct marketing research agenda for academia (pages 5–11)

      Bruce D. Buskirk and Jonathan D. Hibbard

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000010404

    2. A profile of direct marketing television shoppers (pages 12–23)

      E. Lincoln James and Isabella C. M. Cunningham

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000010405

    3. A new theory of direct market testing: Or why your rollout results do not match your test results (pages 24–37)

      Greg M. Allenby and Robert C. Blattberg

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000010406

    4. Direct response advertising: Forecasting responses over time (pages 38–50)

      Connie L. Bauer

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000010407

    5. Selecting a mix of magazines for delivering targeted sales promotion: A microcomputer-based decision support tool (pages 51–62)

      Norman T. Bruvold, Jeffrey D. Camm, F. Robert Dwyer and James R. Evans

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000010408

    6. Consumer adoption of videotex services (pages 63–71)

      Pradeep K. Korgaonkar and George P. Moschis

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000010409

  4. Book Review

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Book Review
    6. Abstracts
  5. Abstracts

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Book Review
    6. Abstracts
    1. Abstracts (pages 73–74)

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000010411

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