Journal of Interactive Marketing

Copyright © 2013 Wiley Periodicals, Inc., A Wiley Company, and the Direct Marketing Educational Foundation

Cover image for Journal of Interactive Marketing

Spring 2006

Volume 20, Issue 2

Pages 3–75

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. A comparison of time-varying online price and price dispersion between multichannel and dotcom DVD retailers (pages 3–20)

      Xiaolin Xing, Zhenlin Yang and Fang-Fang Tang

      Article first published online: 19 APR 2006 | DOI: 10.1002/dir.20058

    2. Bundling, unbundling, and pricing of multiform products: The case of magazine content (pages 21–40)

      R. Venkatesh and Rabikar Chatterjee

      Article first published online: 19 APR 2006 | DOI: 10.1002/dir.20059

    3. Assessing the relationships between e-tail success and product and Web site factors (pages 41–54)

      Danny Weathers and Igor Makienko

      Article first published online: 19 APR 2006 | DOI: 10.1002/dir.20060

    4. Development of a scale to measure the perceived benefits and risks of online shopping (pages 55–75)

      Sandra Forsythe, Chuanlan Liu, David Shannon and Liu Chun Gardner

      Article first published online: 19 APR 2006 | DOI: 10.1002/dir.20061

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