Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Special Issue: CRM Meets Data Mining

Summer - Autumn (Fall) 2006

Volume 20, Issue 3-4

Pages 2–96

  1. Editorial

    1. Top of page
    2. Editorial
    3. Research Articles
    1. When customer relationship management meets data mining (pages 2–4)

      Venkatesh Shankar and Russell S. Winer

      Version of Record online: 8 DEC 2006 | DOI: 10.1002/dir.20062

  2. Research Articles

    1. Top of page
    2. Editorial
    3. Research Articles
    1. Dynamic e-targeting using learning spatial choice models (pages 30–42)

      Wolfgang Jank and P. K. Kannan

      Version of Record online: 8 DEC 2006 | DOI: 10.1002/dir.20065

    2. A dynamic segmentation approach for targeting and customizing direct marketing campaigns (pages 43–57)

      Thomas Reutterer, Andreas Mild, Martin Natter and Alfred Taudes

      Version of Record online: 8 DEC 2006 | DOI: 10.1002/dir.20066

    3. Retailer promotion planning: Improving forecast accuracy and interpretability (pages 71–81)

      Michael Trusov, Anand V. Bodapati and Lee G. Cooper

      Version of Record online: 8 DEC 2006 | DOI: 10.1002/dir.20068

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