Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Winter 2007

Volume 21, Issue 1

Pages 2–90

  1. Research Articles

    1. Top of page
    2. Research Articles
    3. Marketplace
    1. Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance (pages 2–21)

      Roderick J. Brodie, Heidi Winklhofer, Nicole E. Coviello and Wesley J. Johnston

      Article first published online: 9 JAN 2007 | DOI: 10.1002/dir.20071

    2. Nonprice antecedents of consumer preference for cyber and extension brands (pages 22–35)

      Maria Sääksjärvi and Saeed Samiee

      Article first published online: 9 JAN 2007 | DOI: 10.1002/dir.20072

    3. Thumbnails as online product displays: How consumers process them (pages 36–59)

      Shun Yin Lam, Albert Wai-Lap Chau and Tsunhin John Wong

      Article first published online: 9 JAN 2007 | DOI: 10.1002/dir.20073

  2. Marketplace

    1. Top of page
    2. Research Articles
    3. Marketplace
    1. How to project customer retention (pages 76–90)

      Peter S. Fader and Bruce G. S. Hardie

      Article first published online: 9 JAN 2007 | DOI: 10.1002/dir.20074

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