Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Spring 2007

Volume 21, Issue 2

Pages 2–79

  1. Editorial

    1. Top of page
    2. Editorial
    3. Research Articles
    1. The growth of interactions and dialogs in interactive marketing (pages 2–4)

      Venkatesh Shankar and Edward C. Malthouse

      Version of Record online: 2 APR 2007 | DOI: 10.1002/dir.20080

    2. Special thanks (page 5)

      Version of Record online: 2 APR 2007 | DOI: 10.1002/dir.20081

  2. Research Articles

    1. Top of page
    2. Editorial
    3. Research Articles
    1. Customizing customization: A conceptual framework for interactive personalization (pages 6–25)

      Gaetano “Nino” Miceli, Francesco Ricotta and Michele Costabile

      Version of Record online: 2 APR 2007 | DOI: 10.1002/dir.20076

SEARCH

SEARCH BY CITATION