Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Summer 2007

Volume 21, Issue 3

Pages 2–85

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Word of mouth communication within online communities: Conceptualizing the online social network (pages 2–20)

      Jo Brown, Amanda J. Broderick and Nick Lee

      Article first published online: 9 AUG 2007 | DOI: 10.1002/dir.20082

    2. Consequences of Web-based service quality: Uncovering a multi-faceted chain of effects (pages 35–54)

      Martin Fassnacht and Ibrahim Köse

      Article first published online: 9 AUG 2007 | DOI: 10.1002/dir.20084

    3. Estimating CLV using aggregated data: The Tuscan Lifestyles case revisited (pages 55–71)

      Peter S. Fader, Bruce G. S. Hardie and Kinshuk Jerath

      Article first published online: 9 AUG 2007 | DOI: 10.1002/dir.20085

    4. Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo (pages 72–85)

      Kirthi Kalyanam, Shelby McIntyre and J. Todd Masonis

      Article first published online: 9 AUG 2007 | DOI: 10.1002/dir.20086

SEARCH

SEARCH BY CITATION