Journal of Interactive Marketing

Cover image for Journal of Interactive Marketing

Autumn (Fall) 2007

Volume 21, Issue 4

Pages 2–94

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Exploring the value of online product reviews in forecasting sales: The case of motion pictures (pages 23–45)

      Chrysanthos Dellarocas, Xiaoquan (Michael) Zhang and Neveen F. Awad

      Article first published online: 6 NOV 2007 | DOI: 10.1002/dir.20087

    2. Smart versus knowledgeable online recommendation agents (pages 46–60)

      Girish N. Punj and Robert Moore

      Article first published online: 6 NOV 2007 | DOI: 10.1002/dir.20089

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