Journal of Interactive Marketing

Copyright © 2012 Wiley Periodicals, Inc., A Wiley Company, and the Direct Marketing Educational Foundation

Cover image for Journal of Interactive Marketing

Autumn (Fall) 2008

Volume 22, Issue 4

Pages 2–72

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. The effects of reference prices on bidding behavior in interactive pricing mechanisms (pages 2–18)

      Agnieszka Wolk and Martin Spann

      Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20118

    2. The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis (pages 19–39)

      Shun Yin Lam, Jeongwen Chiang and A. Parasuraman

      Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20119

    3. Developing a scale to measure the enjoyment of Web experiences (pages 40–57)

      Aleck Lin, Shirley Gregor and Michael Ewing

      Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20120

    4. The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers' risk perceptions, attitudes, and intentions (pages 58–72)

      Guda Van Noort, Peter Kerkhof and Bob M. Fennis

      Article first published online: 5 NOV 2008 | DOI: 10.1002/dir.20121

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