Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Winter 1988

Volume 2, Issue 1

Pages fmi–fmi, 1–65

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Abstracts
    1. Masthead (page fmi)

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020101

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Abstracts
    1. From the foundation. A meaningful challenge for direct marketing (pages 1–3)

      Robert F. Delay

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020102

    2. On merging, purging and privacy (pages 4–5)

      Don E. Schultz

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020103

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Abstracts
    1. Marketing research as a sales ploy (pages 6–12)

      Stephen W. McDaniel, Perry Verille and Charles S. Madden

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020104

    2. Anno domini 1998. The year of direct marketobotics (pages 28–34)

      Pierre Passavant

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020106

    3. Increasing response rates using an inducement question in mail surveys (pages 35–42)

      Michael Geurts, Michael F. O'Neill, Gerald Albaum and Kenneth Lawrence

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020107

    4. Bayesian statistics for direct marketers (pages 43–48)

      Chaim M. Ehrman

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020108

    5. Multiple advertisement testing: The dangers of telescopic testing and other approaches (pages 49–53)

      Hershey H. Friedman and Linda Weiser Friedman

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020109

    6. An evaluation of the characteristics of direct mail promotions to physicians (pages 54–63)

      James A. Brunner, Jeen-Su Lim and Ron Zallocco

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020110

  4. Abstracts

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Abstracts
    1. Abstracts (pages 64–65)

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020111

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