Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Spring 1988

Volume 2, Issue 2

Pages fmi–fmi, 1–55

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Correction
    6. Viewpoint
    7. Departments
    8. Program
    1. Masthead (page fmi)

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020201

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Correction
    6. Viewpoint
    7. Departments
    8. Program
    1. On changes and changing (pages 4–5)

      Don E. Schultz

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020203

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Correction
    6. Viewpoint
    7. Departments
    8. Program
    1. Results beyond response (pages 41–45)

      John D. Yeck

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020207

  4. Correction

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Correction
    6. Viewpoint
    7. Departments
    8. Program
    1. You have free access to this content
      Correction (page 45)

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020208

  5. Viewpoint

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Correction
    6. Viewpoint
    7. Departments
    8. Program
    1. Current research concerns: Financial services direct marketing (pages 46–47)

      James R. Rosenfield

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020209

  6. Departments

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Correction
    6. Viewpoint
    7. Departments
    8. Program
    1. Letters (pages 48–49)

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020210

    2. Abstracts (pages 51–53)

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020212

  7. Program

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Correction
    6. Viewpoint
    7. Departments
    8. Program
    1. Program/resources for educators (pages 54–55)

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020213

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