Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Summer 1988

Volume 2, Issue 3

Pages fmi–fmi, 1–64

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Viewpoint
    6. Articles
    7. Departments
    8. Miscellaneous
    1. Masthead (page fmi)

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020301

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Viewpoint
    6. Articles
    7. Departments
    8. Miscellaneous
    1. From the foundation. JDM and DMEF: Resources for educators (pages 1–3)

      John D. Yeck

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020302

    2. From the editor. Wanted: More business-to-business direct marketing research (pages 4–6)

      Don E. Schultz

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020303

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Viewpoint
    6. Articles
    7. Departments
    8. Miscellaneous
    1. A stochastic model of list falloff with implications for repeat mailings (pages 7–15)

      Bruce Buchanan and Donald G. Morrison

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020304

    2. A direct mail customer purchase model (pages 16–24)

      Connie L. Bauer

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020305

    3. Compliance strategies in direct response advertising (pages 25–34)

      Carol A. Lebourveau, F. Robert Dwyer and Jerome B. Kernan

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020306

    4. Echo award entries: 1987 (pages 35–41)

      Peter Caldwell and William S. Sachs

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020307

  4. Viewpoint

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Viewpoint
    6. Articles
    7. Departments
    8. Miscellaneous
    1. Testing — Lifeblood of direct marketing (pages 48–50)

      Robin B. Smith and David C. Sayer

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020309

  5. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Viewpoint
    6. Articles
    7. Departments
    8. Miscellaneous
  6. Departments

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Viewpoint
    6. Articles
    7. Departments
    8. Miscellaneous
    1. Letters (pages 53–54)

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020311

    2. Abstracts (pages 55–56)

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020312

  7. Miscellaneous

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Viewpoint
    6. Articles
    7. Departments
    8. Miscellaneous
    1. The direct marketing educational foundation moves ahead (pages 61–64)

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020313

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