Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Autumn (Fall) 1988

Volume 2, Issue 4

Pages fmi–fmi, 1–60

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Departments
    6. Articles
    1. Masthead (page fmi)

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020401

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Departments
    6. Articles
    1. Too much of a good thing? (pages 3–5)

      Don E. Schultz

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020403

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Departments
    6. Articles
    1. Managing telemarketing contacts (pages 19–31)

      Behram J. Hansotia

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020405

    2. Developing a research orientation to improve direct mail decisions (pages 32–40)

      Charles H. Patti and Steven W. Hartley

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020406

    3. How many names should we test? (pages 41–49)

      Calvin D. Croy

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020407

  4. Departments

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Departments
    6. Articles
    1. Abstracts (pages 50–52)

      Version of Record online: 28 AUG 2006 | DOI: 10.1002/dir.4000020408

  5. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Departments
    6. Articles

SEARCH

SEARCH BY CITATION