Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Autumn (Fall) 1988

Volume 2, Issue 4

Pages fmi–fmi, 1–60

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Departments
    6. Articles
    1. Masthead (page fmi)

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020401

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Departments
    6. Articles
    1. From the foundation. Direct marketing as a bottom-line discipline (pages 1–2)

      Bob Stone

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020402

    2. Too much of a good thing? (pages 3–5)

      Don E. Schultz

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020403

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Departments
    6. Articles
    1. Managing telemarketing contacts (pages 19–31)

      Behram J. Hansotia

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020405

    2. Developing a research orientation to improve direct mail decisions (pages 32–40)

      Charles H. Patti and Steven W. Hartley

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020406

    3. How many names should we test? (pages 41–49)

      Calvin D. Croy

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020407

  4. Departments

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Departments
    6. Articles
    1. Abstracts (pages 50–52)

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020408

  5. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Departments
    6. Articles
    1. Scholarship program that links education to jobs in the marketplace (pages 57–60)

      Robert F. Delay

      Article first published online: 28 AUG 2006 | DOI: 10.1002/dir.4000020409

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