Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Spring 1989

Volume 3, Issue 2

Pages fmi–fmi, 1–56

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Articles
    7. Erratum
    8. Miscellaneous
    1. Masthead (page fmi)

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000030201

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Articles
    7. Erratum
    8. Miscellaneous
    1. From the foundation. Why should you read this journal? (pages 1–3)

      Freeman F. Gosden Jr.

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000030202

    2. From the editor. The next big boom in direct marketing (pages 4–5)

      Don E. Schultz

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000030203

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Articles
    7. Erratum
    8. Miscellaneous
    1. Selected effects of headline gender and spokesperson gender in direct response advertising (pages 6–14)

      John H. Holmes and Walter A. Urban

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000030204

    2. Direct Marketing. A look back and a look ahead (pages 39–45)

      Charles J. Mozur

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000030208

  4. Reviews

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Articles
    7. Erratum
    8. Miscellaneous
    1. Reviews (pages 46–47)

      Richard Tino

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000030209

  5. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Articles
    7. Erratum
    8. Miscellaneous
    1. Abstracts (pages 48–50)

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000030210

  6. Erratum

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Articles
    7. Erratum
    8. Miscellaneous
    1. You have free access to this content
      Erratum (page 50)

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000030211

  7. Miscellaneous

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Articles
    7. Erratum
    8. Miscellaneous

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