Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Summer 1989

Volume 3, Issue 3

Pages fmi–fmi, 1–62

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Miscellaneous
    1. Masthead (page fmi)

      Version of Record online: 20 SEP 2006 | DOI: 10.1002/dir.4000030301

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Miscellaneous
    1. From the foundation. The DMA's role in education (pages 1–3)

      Jonah Gitlitz

      Version of Record online: 20 SEP 2006 | DOI: 10.1002/dir.4000030302

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Miscellaneous
    1. Reactions to creative variations of a direct response Ad (pages 16–26)

      William H. Motes, Chadwick B. Hilton and John S. Fielden

      Version of Record online: 20 SEP 2006 | DOI: 10.1002/dir.4000030306

    2. Abstracts (pages 53–55)

      Version of Record online: 20 SEP 2006 | DOI: 10.1002/dir.4000030310

  4. Miscellaneous

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Miscellaneous

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