Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Autumn (Fall) 1989

Volume 3, Issue 4

Pages fmi–fmi, 1–57

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Abstracts
    7. Miscellaneous
    1. Masthead (page fmi)

      Version of Record online: 20 SEP 2006 | DOI: 10.1002/dir.4000030401

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Abstracts
    7. Miscellaneous
  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Abstracts
    7. Miscellaneous
    1. Reinventing direct marketing (pages 16–27)

      Vincent F. Copp

      Version of Record online: 20 SEP 2006 | DOI: 10.1002/dir.4000030405

    2. The potential impact of emerging communications technologies on distribution channels (pages 28–38)

      Paul Sauer, Murray Young and W. Wayne Talarzyk

      Version of Record online: 20 SEP 2006 | DOI: 10.1002/dir.4000030406

  4. Reviews

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Abstracts
    7. Miscellaneous
    1. Reviews (pages 44–45)

      Richard Tino

      Version of Record online: 20 SEP 2006 | DOI: 10.1002/dir.4000030408

  5. Abstracts

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Abstracts
    7. Miscellaneous
    1. Abstracts (pages 46–48)

      Version of Record online: 20 SEP 2006 | DOI: 10.1002/dir.4000030409

  6. Miscellaneous

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Reviews
    6. Abstracts
    7. Miscellaneous

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