Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Summer 1992

Volume 6, Issue 3

Pages fmi–fmi, 1–67

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Guest Editorial
    5. Articles
    1. Masthead (page fmi)

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000060301

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Guest Editorial
    5. Articles
    1. From the practitioners. The scope of measurability (pages 1–3)

      C. Rose Harper

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000060302

  3. Guest Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Guest Editorial
    5. Articles
  4. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Guest Editorial
    5. Articles
    1. Mail survey response rates using a lottery prize giveaway incentive (pages 54–59)

      P. V. Sundar Balakrishnan, Sudhir K. Chawla, Mary F. Smith and Brian P. Michalski

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000060308

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