Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Autumn (Fall) 1993

Volume 7, Issue 4

Pages fmi–fmi, 1–79

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Letter
    7. Miscellaneous
    1. Masthead (page fmi)

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000070401

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Letter
    7. Miscellaneous
  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Letter
    7. Miscellaneous
    1. The targeted marketing of consumer durables (pages 4–13)

      Barry L. Bayus

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000070403

    2. Information overload in mail catalog shopping. How many catalogs are too many? (pages 14–19)

      Mary Ann Eastlick, Richard Feinberg and Charles Trappey

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000070404

    3. The banking industry and the media. Guided and unguided perception and preference (pages 29–41)

      Janny C. Hoekstra and Peter S. Zwart

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000070406

    4. Social style application to enhance direct mail response (pages 42–53)

      Raymond E. Taylor, Lorraine A. Krajewski and John R. Darling

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000070407

  4. Marketplace

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Letter
    7. Miscellaneous
  5. Letter

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Letter
    7. Miscellaneous
    1. Letters (page 75)

      Article first published online: 20 SEP 2006 | DOI: 10.1002/dir.4000070412

  6. Miscellaneous

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Letter
    7. Miscellaneous

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