Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Special Issue: Special Issue on International Direct Marketing

Winter 1994

Volume 8, Issue 1

Pages fmi–fmi, 1–85

Issue edited by: Guest Editor Syed H. Akhter

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
    1. Masthead (page fmi)

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080101

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
    1. The guest editor's comments (pages 1–4)

      Syed H. Akhter

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080102

    2. From the editor. When the world got smaller (pages 5–6)

      Don E. Schultz

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080103

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
    1. Trends and challenges of expanding internationally via direct marketing (pages 32–43)

      Martin T. Topol and Elaine Sherman

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080106

    2. International direct marketing strategy: A comparison with alternative media (pages 71–78)

      Dr. C. David Light and Dr. T. N. Somasundaram

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080109

  4. Marketplace

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
    1. Direct marketing worldwide. One man's perspective (pages 79–82)

      James R. Rosenfield

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080110

  5. Departments

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
    1. Letters (page 83)

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080111

  6. Miscellaneous

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
    1. DM research brings academics and practioners together (pages 84–85)

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080112

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