Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Spring 1994

Volume 8, Issue 2

Pages fmi–fmi, 1–88

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
    1. Masthead (page fmi)

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080201

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
    1. From the editor. Re-thinking direct marketing research (pages 7–8)

      Don E. Schultz

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080203

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
    1. Press coverage and public perception of direct marketing and consumer privacy (pages 9–22)

      Joseph Phelps, William Gonzenbach and Edward Johnson

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080204

    2. Consumers' perception of risk and the purchase of apparel from catalogs (pages 23–36)

      Cynthia R. Jasper and Sara J. Ouellette

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080205

    3. Gender differences in mail-catalog patronage motives (pages 37–44)

      Mary Ann Eastlick and Richard A. Feinberg

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080206

    4. A segmentation study of consumers' attitudes toward direct mail (pages 45–52)

      George R. Milne and Mary Ellen Gordon

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080207

    5. Design of an ideal direct marketing course from the students' perspective (pages 66–72)

      Herbert Katzenstein, Sreedhar Kavil, Venkat Mummalaneni and Khalid Dubas

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080209

  4. Marketplace

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
  5. Departments

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
    1. Letters (pages 82–84)

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080211

  6. Miscellaneous

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Departments
    7. Miscellaneous
    1. Formula for the future–1993 a annual report of the DMEF (pages 85–88)

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080212

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