Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Summer 1994

Volume 8, Issue 3

Pages fmi–fmi, 1–80

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Abstracts
    7. Erratum
    1. Masthead (page fmi)

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080301

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Abstracts
    7. Erratum
    1. From the practitioners. Today's challenges (pages 1–3)

      Robert Kestnbaum

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080302

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Abstracts
    7. Erratum
    1. Sales tax effects on mail order customer purchasing decisions (pages 21–29)

      Michael L. Klassen, Karen Glynn and Kathleen Porter

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080305

    2. Consumer perceptions of mail/phone order shopping media (pages 30–45)

      Robert B. Settle, Pamela L. Alreck and Denny E. McCorkle

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080306

    3. Direct marketing: Passages, definitions, and Déjà vu (pages 46–56)

      Mr. J. L. Murrow and Michael R. Hyman

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080307

    4. Strategies for a european catalog (pages 62–73)

      Pierre Desmet and Dominique Xardel

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080309

  4. Marketplace

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Abstracts
    7. Erratum
    1. Interactive communications, the dream and the reality (pages 74–77)

      Lester Wunderman

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080310

  5. Abstracts

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Abstracts
    7. Erratum
    1. Abstracts (pages 78–80)

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080311

  6. Erratum

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Abstracts
    7. Erratum
    1. You have free access to this content
      Erratum (page 80)

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080312

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