Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Autumn (Fall) 1994

Volume 8, Issue 4

Pages fmi–fmi, 1–83

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous
    1. Masthead (page fmi)

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080401

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous
  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous
    1. Guidelines for direct marketers to aggregate and analyze third-party complaints (pages 40–50)

      John A. Schibrowsky and Richard S. Lapidus

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080407

    2. An exploratory study of consumer usage and satisfaction with 800 and 900 numbers (pages 51–58)

      Kathleen Morrow and Clint B. Tankersley

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080408

  4. Marketplace

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous
    1. Workplace marketing: A 1990s business imperative (pages 66–77)

      Juliet Williams

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000080410

  5. Reviews

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous
  6. Miscellaneous

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous

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