Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Autumn (Fall) 1994

Volume 8, Issue 4

Pages fmi–fmi, 1–83

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous
    1. Masthead (page fmi)

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080401

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous
    1. From the editor. Some comments on the absolute value of the database (pages 4–5)

      Don E. Schultz

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080403

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous
    1. Direct marketing and online consumer information services (OLCISs): Implications and challenges (pages 6–17)

      W. Wayne Talarzyk and Robert E. Widing II

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080404

    2. Using motivation as a basis for understanding and improving direct marketing relationships (pages 28–39)

      Robert J. Corey and David T. Wilson

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080406

    3. Guidelines for direct marketers to aggregate and analyze third-party complaints (pages 40–50)

      John A. Schibrowsky and Richard S. Lapidus

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080407

    4. An exploratory study of consumer usage and satisfaction with 800 and 900 numbers (pages 51–58)

      Kathleen Morrow and Clint B. Tankersley

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080408

    5. Direct mail: Can it work for religious organizations? (pages 59–65)

      John J. Considine

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080409

  4. Marketplace

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous
    1. Workplace marketing: A 1990s business imperative (pages 66–77)

      Juliet Williams

      Article first published online: 29 AUG 2006 | DOI: 10.1002/dir.4000080410

  5. Reviews

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous
  6. Miscellaneous

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Marketplace
    6. Reviews
    7. Miscellaneous

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