Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Spring 1995

Volume 9, Issue 2

Pages fmi–fmi, 1–80

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorials
    4. Articles
    5. Abstracts
    6. Reviews
    7. Miscellaneous
    8. Call for Papers
    1. Masthead (page fmi)

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000090201

  2. Editorials

    1. Top of page
    2. Masthead
    3. Editorials
    4. Articles
    5. Abstracts
    6. Reviews
    7. Miscellaneous
    8. Call for Papers
    1. From the editor. What is direct marketing? (pages 5–9)

      Don E. Schultz

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000090203

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorials
    4. Articles
    5. Abstracts
    6. Reviews
    7. Miscellaneous
    8. Call for Papers
    1. Selecting, evaluating, and updating prospects in direct mail marketing (pages 20–31)

      Vithala R. Rao and Joel H. Steckel

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000090205

    2. Antecedents and consequences of infomercial viewershio (pages 39–51)

      Michael T. Elliott and Paul Surgi Speck

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000090207

    3. Sales tax: Its potential impact on the repeat mail order customer (pages 52–58)

      Michael L. Klassen and Kathleen Porter

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000090208

  4. Abstracts

    1. Top of page
    2. Masthead
    3. Editorials
    4. Articles
    5. Abstracts
    6. Reviews
    7. Miscellaneous
    8. Call for Papers
    1. Abstract (pages 67–71)

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000090210

  5. Reviews

    1. Top of page
    2. Masthead
    3. Editorials
    4. Articles
    5. Abstracts
    6. Reviews
    7. Miscellaneous
    8. Call for Papers
  6. Miscellaneous

    1. Top of page
    2. Masthead
    3. Editorials
    4. Articles
    5. Abstracts
    6. Reviews
    7. Miscellaneous
    8. Call for Papers
  7. Call for Papers

    1. Top of page
    2. Masthead
    3. Editorials
    4. Articles
    5. Abstracts
    6. Reviews
    7. Miscellaneous
    8. Call for Papers
    1. Call for papers (pages 78–80)

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/dir.4000090213

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