Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Autumn (Fall) 1995

Volume 9, Issue 4

Pages 1–83

Currently known as: Journal of Interactive Marketing

  1. Articles

    1. Top of page
    2. Articles
    1. From the practitioners database marketing: miles to go (pages 1–4)

      Richard J. Courtheoux

      Article first published online: 25 OCT 2006 | DOI: 10.1002/dir.4000090401

    2. From the editor capturing existing data may be the biggest challenge of all (pages 5–7)

      Don E. Schultz

      Article first published online: 25 OCT 2006 | DOI: 10.1002/dir.4000090402

    3. New customer acquisition: prospecting models and the use of commercially available external data (pages 8–18)

      Thomas S. Lix, Paul D. Berger and Thomas L. Magliozzi

      Article first published online: 25 OCT 2006 | DOI: 10.1002/dir.4000090403

    4. The beliefs of marketing professionals regarding consumer privacy (pages 38–46)

      Raymond E. Taylor, John A. Vassar and Bobby C. Vaught

      Article first published online: 25 OCT 2006 | DOI: 10.1002/dir.4000090405

    5. The use of black models in specialty catalogs (pages 47–56)

      Elizabeth J. Wilson and Abhijit Biswas

      Article first published online: 25 OCT 2006 | DOI: 10.1002/dir.4000090406

    6. Home shopping channel customer segments: a cross-cultural perspective (pages 57–67)

      William J. McDonald

      Article first published online: 25 OCT 2006 | DOI: 10.1002/dir.4000090407

    7. The state of telemarketing regulation in the states (pages 76–83)

      Rita Marie Cain

      Article first published online: 25 OCT 2006 | DOI: 10.1002/dir.4000090409

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