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Keywords:

  • media images men's attitudes;
  • body image perception

Abstract

Objective

This study sought to examine the effects of media images on men's attitudes toward their body appearance.

Method

A group of college men viewed advertisements showing muscular men, whereas a control group viewed neutral advertisements. Immediately thereafter, participants performed a computerized test of body image perception while unaware of the hypotheses being tested in the study.

Results

The students exposed to the muscular images showed a significantly greater discrepancy between their own perceived muscularity and the level of muscularity that they ideally wanted to have.

Discussion

These findings suggest that media images, even in a brief presentation, can affect men's views of their bodies. © 2002 by Wiley Periodicals, Inc. Int J Eat Disord 31: 334–338, 2002; DOI 10.1002/eat.10019