No longer just a pretty face: Fashion magazines' depictions of ideal female beauty from 1959 to 1999
Article first published online: 11 OCT 2004
Copyright © 2004 Wiley Periodicals, Inc.
International Journal of Eating Disorders
Volume 36, Issue 3, pages 342–347, November 2004
How to Cite
Sypeck, M. F., Gray, J. J. and Ahrens, A. H. (2004), No longer just a pretty face: Fashion magazines' depictions of ideal female beauty from 1959 to 1999. Int. J. Eat. Disord., 36: 342–347. doi: 10.1002/eat.20039
- Issue published online: 11 OCT 2004
- Article first published online: 11 OCT 2004
- Manuscript Accepted: 20 NOV 2003
- female ideal beauty;
- fashion magazines;
- body size;
- thin images
The print media's depiction of the ideal of feminine beauty as presented to American women was examined for the years 1959–1999.
Trends were investigated through an analysis of cover models appearing on the four most popular American fashion magazines.
Body size for fashion models decreased significantly during the 1980s and 1990s. There was also a dramatic increase in the frequency with which the media depicted the entire bodies of the models from the 1960s to the 1990s.
Both the increasingly thin images and the striking increase in full-body portrayals suggest an increase in the value placed by American society on a thin ideal for women, a change that is concurrent with the increase in disturbed eating patterns among American women. © 2004 by Wiley Periodicals, Inc. Int J Eat Disord 36: 342–347, 2004.