This article sheds light on the interaction between the European Commission and different stakeholders via an illustrative example, the preparation of a proposal for what is known as the EuP directive. The main aim is to inquire how a multinational Finnish corporation, Nokia, and related industry associations anticipated legislation under preparation and how they tried to influence the preparation process. Thus, it contributes to the discussion on the role of business in public policy. The paper is based on a combination of different data collection methods and it covers approximately the period from spring 2000 to July 2003. As a result, it highlights how industry associations, Nokia and some other major companies thoroughly reformulated the proposal using issue based strategies. Besides, it describes which venues Nokia selected for lobbying, and illustrates the dependency of the Commission on companies and interest groups as sources of information. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.