Moderator effects of attitudinal ambivalence on attitude–behaviour relationships
Article first published online: 3 JUL 2002
Copyright © 2002 John Wiley & Sons, Ltd.
European Journal of Social Psychology
Volume 32, Issue 5, pages 705–718, September/October 2002
How to Cite
Conner, M., Sparks, P., Povey, R., James, R., Shepherd, R. and Armitage, C. J. (2002), Moderator effects of attitudinal ambivalence on attitude–behaviour relationships. Eur. J. Soc. Psychol., 32: 705–718. doi: 10.1002/ejsp.117
- Issue published online: 19 AUG 2002
- Article first published online: 3 JUL 2002
- Manuscript Accepted: 11 DEC 2001
- Manuscript Received: 1 JAN 2001
- UK Economic and Social Research Council. Grant Number: L209252040
Attitudinal ambivalence is generally construed as existing when the same attitude object is evaluated simultaneously as both positive and negative. The present research examined the moderating role of attitudinal ambivalence (as assessed by split-semantic differential measure) on the relationship between bipolar semantic differential measures of attitude and subsequent behaviour using moderated regression analysis. In Study 1, higher levels of attitudinal ambivalence were shown to result in weaker attitude–behaviour relationships for eating a low-fat diet (N = 140) and eating 5 portions of fruit and vegetables per day (N = 142). Study 2 (N = 361) replicated this effect when also including a measure of past behaviour for eating a low-fat diet. Implications for understanding the relationship between attitudes and behaviour are discussed. Copyright © 2002 John Wiley & Sons, Ltd.