The influence of gender-stereotyped perfumes on leadership attribution
Article first published online: 15 JUL 2002
Copyright © 2002 John Wiley & Sons, Ltd.
European Journal of Social Psychology
Volume 32, Issue 6, pages 815–828, November/December 2002
How to Cite
Sczesny, S. and Stahlberg, D. (2002), The influence of gender-stereotyped perfumes on leadership attribution. Eur. J. Soc. Psychol., 32: 815–828. doi: 10.1002/ejsp.123
- Issue published online: 8 NOV 2002
- Article first published online: 15 JUL 2002
- Manuscript Accepted: 19 FEB 2002
- Manuscript Received: 13 SEP 2001
The classification of perfumes as ‘women's’ and ‘men's’ fragrances is based on certain gender stereotypes. In two experiments, female and male participants were asked to assume the role of a manager. In Experiment 1, they read an application for the position of a junior manager written by a male or female job applicant. Application papers were prepared with a typically masculine perfume, a typically feminine perfume or no perfume at all (control group). In Experiment 2, participants conducted a job interview with a female or male applicant (a confederate) who had applied the respective perfume or no perfume. Persons with a typically masculine perfume were ‘employed’ with a higher degree of certainty compared to persons with a typically feminine perfume. Copyright © 2002 John Wiley & Sons, Ltd.