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Talking loudly but lazing at work—Behavioral effects of stereotypes are context dependent
Article first published online: 13 MAR 2012
Copyright © 2012 John Wiley & Sons, Ltd.
European Journal of Social Psychology
Volume 42, Issue 5, pages 557–563, August 2012
How to Cite
Müller, F. and Rothermund, K. (2012), Talking loudly but lazing at work—Behavioral effects of stereotypes are context dependent. Eur. J. Soc. Psychol., 42: 557–563. doi: 10.1002/ejsp.1869
- Issue published online: 10 JUL 2012
- Article first published online: 13 MAR 2012
- Manuscript Accepted: 1 FEB 2012
- Manuscript Revised: 22 JAN 2012
- Manuscript Received: 31 AUG 2011
- Deutsche Forschungsgemeinschaft to Klaus Rothermund and Dirk Wentura. Grant Number: RO 1272/5-1,2
Recent research suggests that stereotype activation is context dependent. In the current research, we tested whether this context-dependence also generalizes to behavioral effects of stereotypes. Extending previous findings, we could show that activation of the category “Italians” in a work context (but not in an interaction context) resulted in slow behavior (Experiment 1), whereas it increased the loudness of speech in an interaction context (but not in a work context; Experiment 2). Our results further strengthen the notion of context-specific mental representations of stereotypes. Stereotypic attributes become activated and exert their influence on behavior in close correspondence with the current situation. Copyright © 2012 John Wiley & Sons, Ltd.