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Talking loudly but lazing at work—Behavioral effects of stereotypes are context dependent
Article first published online: 13 MAR 2012
DOI: 10.1002/ejsp.1869
Copyright © 2012 John Wiley & Sons, Ltd.
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How to Cite
Müller, F. and Rothermund, K. (2012), Talking loudly but lazing at work—Behavioral effects of stereotypes are context dependent. Eur. J. Soc. Psychol., 42: 557–563. doi: 10.1002/ejsp.1869
Publication History
- Issue published online: 10 JUL 2012
- Article first published online: 13 MAR 2012
- Manuscript Accepted: 1 FEB 2012
- Manuscript Revised: 22 JAN 2012
- Manuscript Received: 31 AUG 2011
Funded by
- Deutsche Forschungsgemeinschaft to Klaus Rothermund and Dirk Wentura. Grant Number: RO 1272/5-1,2
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Abstract
Recent research suggests that stereotype activation is context dependent. In the current research, we tested whether this context-dependence also generalizes to behavioral effects of stereotypes. Extending previous findings, we could show that activation of the category “Italians” in a work context (but not in an interaction context) resulted in slow behavior (Experiment 1), whereas it increased the loudness of speech in an interaction context (but not in a work context; Experiment 2). Our results further strengthen the notion of context-specific mental representations of stereotypes. Stereotypic attributes become activated and exert their influence on behavior in close correspondence with the current situation. Copyright © 2012 John Wiley & Sons, Ltd.