When message tailoring backfires: The role of initial attitudes in affect–cognition matching
Version of Record online: 11 JUL 2013
Copyright © 2013 John Wiley & Sons, Ltd.
European Journal of Social Psychology
Volume 43, Issue 6, pages 570–584, October 2013
How to Cite
See, Y. H. M., Valenti, G., Ho, A. Y. Y. and Tan, M. S. Q. (2013), When message tailoring backfires: The role of initial attitudes in affect–cognition matching. Eur. J. Soc. Psychol., 43: 570–584. doi: 10.1002/ejsp.1967
- Issue online: 16 SEP 2013
- Version of Record online: 11 JUL 2013
- Manuscript Revised: 17 MAY 2013
- Manuscript Accepted: 17 MAY 2013
- Manuscript Received: 22 OCT 2012
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