Personal values and prosocial behaviour in strategic interactions: Distinguishing value-expressive from value-ambivalent behaviours
Article first published online: 21 AUG 2013
Copyright © 2013 John Wiley & Sons, Ltd.
European Journal of Social Psychology
Volume 43, Issue 6, pages 554–569, October 2013
How to Cite
Lönnqvist, J.-E., Verkasalo, M., Wichardt, P. C. and Walkowitz, G. (2013), Personal values and prosocial behaviour in strategic interactions: Distinguishing value-expressive from value-ambivalent behaviours. Eur. J. Soc. Psychol., 43: 554–569. doi: 10.1002/ejsp.1976
- Issue published online: 16 SEP 2013
- Article first published online: 21 AUG 2013
- Manuscript Accepted: 15 JUL 2013
- Manuscript Revised: 13 JUL 2013
- Manuscript Received: 26 NOV 2012
Relying on the framework provided by Schwartz's theory of personal values, we investigated whether values can help explain prosocial behaviour. We first distinguished value-expressive behaviours from value-ambivalent behaviours. The former are compatible with primarily one value or with congruent values, the latter with mutually conflicting values. In Study 1, an analysis over all 41 (39 unpublished) samples in which we measured personal values and prosocial behaviour in monetarily incentivized strategic interactions (N = 1289; data collected between 2007 and 2010 in China, Finland, Germany, Israel, and the West Bank) supported our idea that personal values, universalism in particular, predict value-expressive (prisoner's dilemma cooperation and trust game back-transfers) but not value-ambivalent behaviours (trust game transfers and ultimatum game proposals and responses). Study 2 (N = 56) focused on dictator game behaviours, which we expected and found to be strongly value-expressive. The findings contribute to the ongoing discussion on whether and under which circumstances values shape behaviour. Copyright © 2013 John Wiley & Sons, Ltd.