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Integrating the stereotype content model (warmth and competence) and the Osgood semantic differential (evaluation, potency, and activity)

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Abstract

We integrate two prominent models of social perception dimensionality. In three studies, we demonstrate how the well-established semantic differential dimensions of evaluation and potency relate to the stereotype content model dimensions of warmth and competence. Specifically, using a correlational design (Study 1) and experimental designs (Studies 2 and 3), we found that semantic differential dimensions run diagonally across stereotype content model quadrants. Implications of integrating classic and modern approaches of social perception are discussed. Copyright © 2013 John Wiley & Sons, Ltd.

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