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Integrating the stereotype content model (warmth and competence) and the Osgood semantic differential (evaluation, potency, and activity)



We integrate two prominent models of social perception dimensionality. In three studies, we demonstrate how the well-established semantic differential dimensions of evaluation and potency relate to the stereotype content model dimensions of warmth and competence. Specifically, using a correlational design (Study 1) and experimental designs (Studies 2 and 3), we found that semantic differential dimensions run diagonally across stereotype content model quadrants. Implications of integrating classic and modern approaches of social perception are discussed. Copyright © 2013 John Wiley & Sons, Ltd.