Revised version of a paper presented to the European Association of Experimental Social Psychology working group on Social Judgment, Konstanz, September, 1970. The author is grateful to the other participants of the working group for their useful comments, and especially to Professor Charles McClintock for an extensive critical review of the present draft.
The positive-negative asymmetry: On cognitive consistency and positivity bias†
Article first published online: 22 FEB 2006
Copyright © 1971 John Wiley & Sons, Ltd
European Journal of Social Psychology
Volume 1, Issue 4, pages 455–474, October/December 1971
How to Cite
Peeters, G. (1971), The positive-negative asymmetry: On cognitive consistency and positivity bias. Eur. J. Soc. Psychol., 1: 455–474. doi: 10.1002/ejsp.2420010405
- Issue published online: 22 FEB 2006
- Article first published online: 22 FEB 2006
Positivity bias is approached from three viewpoints: (a) It may be the effect of purely cognitive dispositions. (b) As such, it may function as an hypothesis about reality. The related dynamic factor would be a tendency toward cognitive validity which may lead to an orientation toward the negative as a means to test the positivity-hypothesis. (c) Finally, the subject may seek rewarding behavioral interactions with entities within his life space. In this context cognitive positivity bias may reflect a behavioural approach bias which can be related to the dynamics of ‘mere survival’ and ‘self-actualization’.