Aggressive slides can induce a weapons effect

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Abstract

This experiment aims at testing the relationship between the aggressive meaning of slides and the viewers' behavior. Three sets of slides varying in their perceived aggressive content (revolver, whistle and a box of chocolate milk) were shown to three groups of Ss who had to choose the intensity of electric shocks they wanted to administer to a partner. As expected, viewing a highly aggressive slide increased the aggressive behavior of the Ss who had been insulted. These results broaden the generalizability of the Berkowitz and LePage (1967) original finding, and they cannot be explained by Page and Scheidt's (1971) criticisms.

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