Suggestions and comments by Michael Argyle, Professor Jos Jaspars and an unknown reviewer are gratefully acknowledged.
The effects of behavioural and cultural expectation cues on the perception of social episodes†
Article first published online: 22 FEB 2006
Copyright © 1978 John Wiley & Sons, Ltd
European Journal of Social Psychology
Volume 8, Issue 2, pages 203–213, April/June 1978
How to Cite
Forgas, J. P. (1978), The effects of behavioural and cultural expectation cues on the perception of social episodes. Eur. J. Soc. Psychol., 8: 203–213. doi: 10.1002/ejsp.2420080206
- Issue published online: 22 FEB 2006
- Article first published online: 22 FEB 2006
- Manuscript Revised: 12 OCT 1976
- Manuscript Received: 24 APR 1976
The effects of behavioural and cultural expectation cues on the perception of a dyadic encounter were studied, using realistic videotaped interactions as stimuli. Intimate and non-intimate non-verbal interactions and intimate and non-intimate episode definitions were combined in a 2 × 2 design and presented to subjects who rated both information sources separately (N = 20) as well as in congruent and incongruent combinations (N = 48). The contribution of each of these two cues to ratings of the combined episodes was analysed by Frijda's (1969) average relative shift technique, and a multivariate analysis of variance (MANOVA) procedure. Results indicated that behavioural cues dominate perceptions, but this dominance is reduced in incongruent cue combinations, suggesting a weighted averaging strategy. Perceptions of the relationship between the interactants were more resistant to behaviour cue dominance than perceptions of the interaction. An analysis of open-ended accounts by subjects substantiated these findings. The results suggest that cultural expectations of interaction episodes have a salient and non-obvious effect on social perception.