Both authors contributed equally to this manuscript and are ordered alphabetically.
Creative problem solving as a result of majority vs minority influence†
Article first published online: 22 FEB 2006
Copyright © 1983 John Wiley & Sons, Ltd
European Journal of Social Psychology
Volume 13, Issue 1, pages 45–55, January/March 1983
How to Cite
Nemeth, C. J. and Wachtler, J. (1983), Creative problem solving as a result of majority vs minority influence. Eur. J. Soc. Psychol., 13: 45–55. doi: 10.1002/ejsp.2420130103
- Issue published online: 22 FEB 2006
- Article first published online: 22 FEB 2006
- Manuscript Revised: 27 JUL 1982
- Manuscript Received: 10 FEB 1982
- NIMH. Grant Number: MH31-401-03
A comparison of influence processes exerted by a majority versus a minority is made, both theoretically and empirically. In this study, comparing the two processes in the same experimental setting, it was hypothesized that subjects would ‘follow’ the majority more than the minority, that is, they would be more influenced to adopt the exact same position. However, it was predicted that subjects exposed to the minority would be stimulated to find new solutions to the problem, solutions that were not offered by the minority but that the subjects would not have found by themselves. Further, these solutions would tend to be correct rather than incorrect. Results support these predictions.