Narcissism beyond Gestalt and awareness: The name letter effect


  • This research was first reported at the General Meeting of the European Association of Experimental Social Psychology, University of Tilburg, 1984


‘Mere belongingness to self’ is tested as a sufficient condition for the enhancement of the attractiveness of visual letter stimuli. Experimental evidence is presented that, independent of visual, acoustical, aesthetic, semantic and frequency characteristics, letters belonging to own first and/or family name are preferred above not-own name letters. The effect is obtained in the absence of awareness of the Gestalt of any name, thus challenging current understanding of fundamental affective processes.