A study of professional attitudes amongst architects



Professional attitudes can be studied as expressed in the individual's opinions of conventional and more recent professional stereotypes. It was hypothesized that these opinions, together with their stability and change, depend mainly on the degree of professional identification, a higher degree of which inspires a more sew-reliant and independent approach to professional work and thinking. The study was carried out with 58 young architects, exploring the differences between and changes in their images of the anticipated actual, empirical actual, and ideal architect. The results support the hypothesis concerning the role of professional identifcation and are in agreement with Tajfel's analysis of manifold social Junctions of stereotypes.