In studies investigating the effects of reattribution training, reattributing to effort is confounded with forcing subjects to think about causes of their performance. An experiment was conducted to investigate the effects on performance of having people think about causes of outcomes by means of measuring attributions for success or failure. The results indicate that measurement has a beneficial effect on performance after failure. Measurement of attributions after success does not affect performance or may even slightly deteriorate it. Explanations for these results are discussed.