Minority influence: The role of argument refutation of the majority position and social support for the minority position

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Abstract

This study was conducted to determine the impact of social support for the minority position and the minority's argument refutation of the majority viewpoint. The results indicated that both the minority's refutation of majority arguments and majority defection to the minority position enhanced minority influence. Subjects changed more toward the minority position when the minority could refute the majority position than when the minority could not; the more arguments the minority refuted, the greater was minority influence. In addition, minority influence was a positive function of the number of the majority members who deserted to the minority position.

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