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Abstract

This paper reports a study comparing the memorability of information that either confirmed, disconfirmed, or was irrelevant to, particular real-life social group stereotypes. Memory for both stereotype-confirming and stereotype-disconfirming material was enhanced relative to that for material which was stereotype-irrelevant. Further, there were no differences between the memory for stereotype-confirming and -disconfirming information. Implications for stereotype stability and change are noted.