Strength in positive and negative political attitudes


  • This paper was originally submitted to the Special Issue ‘Positive-negative asymmetry in affect and evaluations’.


The aim of the study was to examine whether positive-negative asymmetry can be found in the strength of political attitudes. Two hundred and eleven subjects participated in the study. Attitudes toward political parties were examined by means of a questionnaire with three strength measures. As was expected, attitude intensity, centrality and behaviour were found to be linked together in positive attitudes but not in negative attitudes.