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Abstract

Thirty-two photographs of male faces, four for each combination of the presence and absence of glasses, hair, and beard, were rated by 75 judges on 23 scales, assessing the typicality for 15 occupations as well as eight personal qualities. The effects of facial attributes on ratings formed characteristic profiles for the different scales. The pattern of correlations between facial attributes and factor scores from a factor analysis of the ratings indicates that the judges associated wearing glasses with intellectualism and goodness, being bald with idealism, and wearing a beard with unconventionality and goodness. In two further experiments, judges were to identify each of three faces with one of three or four occupations; the results confirmed the operativeness of the profiles from the rating experiment.