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Abstract

One hundred and one middle managers (66 men, 35 women) evaluated themselves, ingroup (same sex) members and outgroup (opposite sex) members on both stereotypical and on contextual masculine and feminine dimensions. The results showed that men favoured ingroup members on the masculine dimensions and women favoured ingroup members on the feminine dimensions. In addition, both sexes favoured themselves over ingroup and outgroup. The results are discussed in terms of social identity theory, self-categorization theory and egocentric social categorization model.