Don't ignore the other half: the impact of ingroup identification on implicit measures of prejudice
Article first published online: 5 SEP 2005
Copyright © 2005 John Wiley & Sons, Ltd.
European Journal of Social Psychology
Volume 35, Issue 5, pages 621–632, September/October 2005
How to Cite
Sassenberg, K. and Wieber, F. (2005), Don't ignore the other half: the impact of ingroup identification on implicit measures of prejudice. Eur. J. Soc. Psychol., 35: 621–632. doi: 10.1002/ejsp.267
- Issue published online: 5 SEP 2005
- Article first published online: 5 SEP 2005
- Manuscript Accepted: 3 MAR 2005
- Manuscript Received: 2 AUG 2004
- State of Thuringia (Germany)
Recently several implicit measures of prejudice have been developed. Prejudice indices based on these measures are computed from response differences to positive and negative targets resulting from outgroup compared to ingroup stimuli. Up to now the focus of research involving these measures has mainly been on attitudes and relations to outgroups (i.e. negative attitudes towards the outgroup). It is suggested here that implicit measures of prejudice are also influenced by one's relation towards the ingroup (i.e. ingroup identification), because they involve ingroup as well as outgroup stimuli. A correlational study and an experiment were conducted that supported this prediction. Implications for the application of implicit measures are discussed. Copyright © 2005 John Wiley & Sons, Ltd.